24 January 2011

Big Pharma in Social Media

Four of the Big Pharma companies have now entered the social media. Allison Blass writing for Diabetes Mine pulled together much good information and analysis of the three sites. Yes, two companies joined for one site and partnered with the American Association of Clinical Endocrinologists (AACE) and its educational arm, the American College of Endocrinology (ACE). This group is aiming to help the people with Type 2 diabetes.

So a quick summary of the three sites. Note: I have not joined any of these sites as I presently have little interest in them. I feel that everyone should have the knowledge and be able to access them to make their own decision.

The first and least well developed to date is discuss diabetes presented by Sanofi-Aventis. There are several tabs all containing the same information.

The second is for US citizens only and is corner stones 4 care and is presented by NovoNordisk. There is a small amount of activity.

The third is the partnership of Bristol Myer Squibb and AstraZeneca and is the most complete site at this time. It is the one partnered by AACE and ACE. While this may make the site more valuable, be careful as they will not vary much from the professional standards and positions of the organization.  It is the type 2 talk.

The blog with more detail on Diabetes Mine is here. It is a good blog and deserves your time.

No comments:

Post a Comment